Online quoting continues to show robust activity
Although the number of agencies using SinglePoint Leads has dipped, those that have stuck with the online consumer quoting tool have served up a healthy number of Real-Time Rates.
SinglePoint Leads is a utility you can embed on your website or Facebook page that allows online shoppers to generate their own quotes from the Auto and Home carriers you are appointed with; your agency staff can instantly follow up to close the sale.
We’re not really certain why there has been a decline in the number of agencies licensing Leads. What we do know is that the 157 agencies that currently license the software have delivered nearly 34,000 Real-Time Rates to consumers on their websites or Facebook pages in the first 5 months of 2017. Evidently there are plenty of fish in the water.
The agencies that are having solid success with Leads are the ones that are committed to digital marketing. They typically have staff and budgets dedicated to digital marketing. They leverage social media and understand the Web. They create content and constantly revise their websites and digital outreach. Ultimately they build authentic relationships with insureds and prospects. It takes commitment, but as the numbers indicate, the effort produces results.
To learn more about SinglePoint Leads, contact Michele at 781-449-8585.